Exam Name: Google Ads AI-Powered Performance Ads Assessment
Exam URL: https://skillshop.docebosaas.com/learn/courses/8510/ai-powered-performance-ads-certification
- An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
- What are two key benefits of using the Insights page? (Choose two.)
- A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
- A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What's a question they'll need to answer before they can start using the data?
- What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)
- Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
- What's a best practice to follow when designing an experiment to test Performance Max campaigns?
- A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers.What's the value of this retailer using campaign experiments to test campaign optimizations?
- What's an example of a metric used to measure value?
- A marketer wants to use Google's AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
- What is conversion delay?
- Which of the following tools can help marketers maximize performance of a value-based bidding strategy?
- Which match type is the default match type to which all keywords are assigned?
- A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
- Which of the following is considered a best practice when creating a campaign experiment?
- Which three Search features work together to drive performance in a fully AI-powerd strategy?
- A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
- A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
- Which marketing behavior can benefit from AI? (Choose three.)
- What kinds of factors contribute to an optimization score recommendation being surfaced in an account?
- What's a best practice to follow when creating a Performance Max campaign?
- What's a benefit of Responsive Search Ads?
- A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
- How does a test-and-learn mindset allow marketers to find success with Google's AI?
- What efforts should digital leaders prioritize in order to support Google's AI?
- A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
- A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
- Which of the following is considered a best practice when creating effective image assets?
- What's a strong example of a business objective that is required when adopting an AI-powered solution?
- What's a benefit of using broad match keywords?
- An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
- What's a benefit of negative keywords?
- Why is it important to uncap budgets to fully capture the benefits of Google's AI?
- What is the value of running a true A/B test with campaign experiments?
- Which of the following is considered a best practice when using Performance Planner?
- How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?
- Which Smart Bidding strategy optimizes for value?
- A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
- What's an important benefit of opting into automatically applied recommendations?
- What's a common type of value definition used in value-centric measurement strategies?
- A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
- A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget.Which Smart Bidding strategy is the right fit for this organization?
- What are two ways that the Combination and Assets Report can help a marketer improve their creative assets' performance? (Choose two.)
- A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
- What's a common budget strategy in traditional marketing organizations?
- How can a Performance Max campaign find new consumers for an advertiser?
- A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns.Which best practice should they follow in order to maximize results from their flexible budget?
- Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
- What's a best practice when building an account structure designed to improve the performance of AI-powered solutions?
- How can Explanations be used to help improve campaign performance?